Story thread · 2 reports / 2 sources

To find out what customers think, this $2bn startup asks their AI twins

thenextweb.com · 12dShare

A startup wants companies to stop asking real people what they think, and ask fake ones instead. Simile has raised $200m at a $2bn valuation to build “agentic twins,” AI stand-ins for real consumers that firms can survey by the million. Greenoaks led the round, the New York Times reported, with Index Ventures and others […] This story continues at The Next Web

First report: To Know What Your Customers Think, Just Ask Their A.I. Twins — nytimes.com, 12d