Story thread · 12 reports / 10 sources

Xbox to double down on its ‘strongest franchises’ as boss sets crazy new goals

metro.co.uk · 11d

How the coverage leans

Across 10 sources · syndicated copies counted once

Xbox CEO Asha Sharma plans to reverse the brand's fortunes by the middle of 2027, by focusing on major IP and the 'biggest new ideas'.

First report: Quote of the day by Phil Spencer: "A future where every screen is an Xbox" — Halo: Campaign Evolved on PS5 proves why Asha Sharma had to abandon a flawed plan windowscentral.com, 13d

The coverage

  1. Xbox CEO declares priorities after 'reset'

    gamedeveloper.com · 11d

  2. "We will not live on past successes or be trapped by past failures" – Xbox CEO outlines priorities to turn platform around in FY27

    gamesindustry.biz · 11d

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