Story thread · 6 reports / 6 sources

RCB become first IPL franchise to cross $300 million in brand value

sports.yahoo.com · 13dShare

Royal Challengers Bengaluru holds the IPL's top brand value at over $300 million. This valuation reflects strong performance and fan engagement, according to a recent study. The franchise's recent acquisition by a consortium highlights its significant market appeal. The Indian Premier League's overall business value also reached $20.6 billion. Mumbai Indians and Chennai Super Kings follow RCB in brand value rankings.

First report: Royal Challengers Bengaluru, Rajasthan Royals Sales Push IPL Cricket’s Business Value to $20.6 Billion, Houlihan Lokey Study Finds — variety.com, 13d