Story thread · 2 reports / 1 sources

How the Top 17% of Card Issuers Build High Customer Lifetime Value

pymnts.com · 12dShare

Seventeen percent of card issuers have reached the high customer lifetime value (CLTV) tier. What sets them apart isn’t the number of capabilities they’ve deployed, but the order in which they built them. For card issuers, customer lifetime value has traditionally been treated as the end game. The goal has been to acquire enough cardholders, […] The post How the Top 17% of Card Issuers Build High Customer Lifetime Value appeared first on PYMNTS.com .

First report: Fraud and Disputes Rank as a Top Cost for 42% of Issuers — pymnts.com, 14d