Story thread · 3 reports / 3 sources

Amazon take huge step forward in $15bn NFL streaming war by severing ties with broadcast partner

talksport.com · 14dShare

Prime Video is set to produce Thursday Night Football in-house for the first time in 2026. The Amazon streaming service took over exclusive rights to the primetime package four years ago, and previously relied on NBC Sports to produce weekly games. Amazon will produce TNF in-house when the 2026 NFL season begins Getty According to a report by Austin Karp of the Sports Business Journal, Prime Video is now ‘expanding its own production capabilities’ and ending its reliance on NBC . In a piece breaking down a new multiyear deal between NBCU and YouTube, Karp wrote: NBC has done such sports production for a number of years now for outlets outside its own walls, including Thursday Night Football. “However, with Prime Video expanding its own production capabilities, that deal is coming to an end.” According to Awful Announcing, when the streamer began broadcasting Thursday Night Football in 2022, they agreed a partnership with NBC Sports to handle production. That included securing Fred Gaud

First report: Prime Video to produce ‘Thursday Night Football’ independently, end NBC partnership — awfulannouncing.com, 15d