Story thread · 3 reports / 3 sources

K-pop’s ‘Big Four’ unite with Korean gov’t to launch Fanomenon festival

iq-mag.net · 13dShare

K-pop’s ‘Big Four’ agencies – HYBE, JYP Entertainment, SM Entertainment, and YG Entertainment – have revealed the first details of their music festival joint venture, dubbed Fanomenon, which is set to launch in Seoul next December and expand to Los Angeles in 2028. The debut edition is set to run for nearly two weeks, from 2-12 December 2027, spanning across the forthcoming Seoul Arena and Goyang’s KINTEX Exhibition Centre. It is projected to generate over KRW 1 trillion (€604m) in economic impact… Continue reading on IQ Magazine The post K-pop’s ‘Big Four’ unite with Korean gov’t to launch Fanomenon festival appeared first on IQ Magazine .

First report: With Fanomenon, K-Pop’s Biggest Companies See Their Answer To Coachella — forbes.com, 15d